How to Offer Swimming Pool Finance

Why Offer Finance for Swimming Pools?

Swimming pools are significant investments, and many customers hesitate due to the upfront cost. Implementing finance options can make swimming pools more accessible and boost your sales.

• Broader customer reach: Attract those who might otherwise postpone or avoid purchasing due to budget limitations.
• Higher average order value: Customers are more likely to commit to upgrades when monthly payments are an option.
• Competitive edge: Stay ahead of other pool companies not offering finance.

"By offering flexible finance, you open your business to a larger market and improve customer satisfaction."

Types of Finance You Can Offer

Consider these popular finance solutions:

1. Interest-Free Credit
   Customers spread the payment over months with no added interest.
2. Buy Now, Pay Later
   Delays payment for a set period; ideal for customers wanting to commit now but pay later.
3. Personal Loans (Secured or Unsecured)
   For high-value pools, secured finance (using the property as collateral) or unsecured loans.

How to Set Up Customer Finance

1. Partner With a UK Authorised Finance Broker

Work with a broker like Kandoo who can access multiple lenders and tailor solutions for your market.

2. Get Authorised or Appointed

• Direct Authorisation: Get FCA-authorised yourself (time-intensive, more control).
• Appointed Representative: Partner as a representative under your broker’s FCA permissions (faster, less admin).

3. Integrate Finance Into Your Sales Process

• Train your sales team on finance products and compliance.
• Add finance calculators to your website.
• Inform customers early in the buying journey.

"Transparency in presenting finance drives trust and helps customers make informed decisions."

Compliance You Must Consider

Offering credit is regulated by the Financial Conduct Authority (FCA).

Key Considerations:

• Only use FCA-authorised providers.
• Don’t pressure customers; finance must be suitable and affordable.
• Provide clear, compliant information and pre-contract explanations.

The Customer Experience: Step-by-Step

Top Tips for Pool Retailers Offering Finance

• Always present finance as an option, not the only way to pay.
• Highlight the flexibility of monthly payments.
• Provide tools (estimators, guides) to make choices easier.

"Offering finance is not just about selling—it's about helping customers realise their dream of a pool sooner and with confidence."

Frequently Asked Questions

Can I choose which customers get finance?
Lenders and brokers, not retailers, make lending decisions based on eligibility checks.

Will customers pay more overall?
It depends on the finance product. Interest-free credit costs no extra; others may include interest or fees.

Key Takeaway

By partnering with a reputable finance broker, understanding compliance, and ensuring seamless integration, you can drive more swimming pool sales and delight your customers.

Ready to explore finance solutions? Speak to Kandoo today and see how simple pool finance can be.