How to Offer Finance for Premium Strollers

Understanding the Market for Premium Strollers

The premium stroller market has experienced significant growth in recent years. Parents are increasingly willing to invest in high-end pushchairs that offer quality, safety, and style. However, with prices often exceeding £500, affordability can be a barrier for many families.

"Offering finance options turns a luxury purchase into an achievable goal for more customers."

Why Offer Customer Finance for Premium Strollers?

By providing finance, you:

• Increase Access: Customers can afford higher-end models by spreading payments over time.
• Boost Sales: Finance often leads to higher average order values and more conversions.
• Outshine Competitors: Businesses offering finance stand out in a competitive landscape.
• Enhance Customer Loyalty: Flexible payment solutions foster positive relationships.

Real-World Impact

A 2023 survey found that 63% of millennials prefer retailers who provide finance options for big-ticket baby products.

Types of Finance Options You Can Offer

• Interest-Free Credit: Fixed monthly payments with no added cost; popular for strollers.
• Buy Now, Pay Later: Customers delay payment for a set period, ideal for time-limited offers.
• Standard Credit: Low-interest monthly payments over a longer term.

The Legal Essentials: FCA Regulations

In the UK, offering finance means acting as a credit broker, not a lender—unless you become a finance provider. You must adhere to Financial Conduct Authority (FCA) rules:

• Obtain Proper Authorisation: Register as an appointed representative or become authorised yourself.
• Transparency: Clearly display all finance terms, including APR and total repayable.
• Fairness: Ensure all processes are non-discriminatory and fair to consumers.

Highlight: Kandoo partners with retailers to provide fully FCA-compliant finance solutions—letting you focus on sales, while we handle regulation.

Steps to Set Up Customer Finance for Premium Strollers

1. Choose a Reputable Finance Provider

• Look for partners experienced in retail finance and who understand FCA compliance, like Kandoo.

1. Integrate Finance Into Your Sales Process

• Use POS, e-commerce toolkits, or QR codes for in-store and online application.

1. Train Your Team

• Ensure all staff understand available finance options and how to explain them to customers.

1. Promote Finance Offers

• Add banners to your website, highlight at point-of-sale, and mention in marketing.

1. Monitor and Optimise

• Analyse uptake and adjust marketing or product offerings.

Quick Checklist

• Choose a finance provider
• Ensure FCA compliance
• Update POS and website
• Staff training completed
• Promote to customers

Addressing Common Customer Questions

Q: Will applying for finance affect my credit score?

• Yes, a credit check is part of the process.

Q: How quickly can I take home my stroller?

• Once finance is approved, customers can often take home their purchase the same day.

Q: Can I pay off my finance early?

• Most providers allow early repayments with no penalty.

Best Practices for Promoting Finance on Premium Strollers

• Use Clear Messaging: Avoid jargon; highlight monthly price instead of lump sum.
• Showcase Success Stories: Feature testimonials from customers who benefited from finance.
• Ensure Visibility: Display finance options online, in-store, and in all major marketing channels.

“Finance enabled us to choose the luxury stroller we really wanted for our newborn!” — Satisfied Parent

Final Thoughts

Adding finance options can transform how you sell premium strollers—helping families afford quality while you grow your business.

Call to Action:
Ready to offer finance for premium strollers? Contact Kandoo today to discover easy, FCA-compliant solutions tailored for retailers like you!