How to Offer Finance for American-Style Fridges

Why Offer Finance for American-Style Refrigerators?

American-style refrigerators—those large, feature-packed appliances coveted by UK households—represent a significant investment for customers. By offering finance options, retailers can make these high-ticket purchases more accessible and boost their own sales.

Key Benefits for Retailers:

• Increase Average Order Value: Shoppers can stretch to higher-spec models.
• Broaden Your Customer Base: Attract those who may not have upfront funds.
• Reduce Cart Abandonment: Overcome sticker shock at checkout.
• Stand Out from Competitors: Finance offers can sway buyers.

"Flexible finance transforms expensive, aspirational appliances into affordable monthly payments."

Understanding Retail Finance

Finance enables customers to split the cost of their American-style fridge into manageable instalments, usually via a third-party finance provider. This isn't simply layaway—customers take home the fridge immediately, while you receive payment up front (with the finance provider assuming the risk).

Common finance products for appliances like American fridges:

• Interest-Free Credit (0% APR)
• Interest-Bearing Credit
• Buy Now, Pay Later

Example Table: Finance Breakdown

Steps to Start Offering Finance

1. Partner with a Licensed Broker

• Choose FCA-authorised firms, like Kandoo, to ensure compliance.

1. Get Onboarded

• Provide business documentation; set up systems for quoting and applications.

1. Integrate with Your POS or Website

• Enable finance at checkout in-store or online.

1. Train Your Staff

• Teach teams to explain finance options confidently and compliantly.

1. Market the Finance Offer

• Update website banners, POS displays, and marketing emails.

Pro Tip

"Transparency builds trust—always clearly explain repayments, APR, and eligibility to customers."

Regulatory Considerations

• FCA Compliance: Offering finance counts as credit broking and is regulated.
• Use Only Authorised Brokers: Partner with brokers holding the correct permissions.
• Advertising Rules: Clearly display representative finance examples (e.g., monthly costs, APRs) in all marketing.

:bulb: Display finance information prominently alongside fridge pricing online and in-store to remain compliant and convert interest into applications.

Overcoming Common Concerns

Is offering finance risky?

Not for your cashflow—retailers are paid by the broker/provider, not the customer. The finance company handles repayments and credit checks.

What happens if a customer misses payments?

The finance provider manages all credit control and collections, not you.

Does it slow down sales or add admin?

With modern, digital systems, finance applications can be completed in-store or online in minutes—no lengthy forms.

Promoting Finance Offers for Maximum Impact

• Highlight '0% Finance Available' in-store and online
• Use clear, simple language—avoid jargon
• Train staff to mention finance during sales discussions
• Run finance-focused promotions (e.g., 'Buy now, pay in 2025')

Success Story: Sarah's Appliance Store

"Since partnering with Kandoo, we doubled sales of American-style fridges—almost half our buyers now use the finance option. Training empowered our staff to guide customers with confidence."

Ready to Transform Your Sales?

Offering finance can revolutionise your sales for big-ticket appliances. The team at Kandoo can walk you through every step and handle complex compliance, making the process easy, seamless, and rewarding.

Contact Kandoo today to find out how easy it is to get started.