How to Offer Finance for Photo & Video Setups

Introduction to Finance for Photography & Videography Clients

Supplying professional photography and videography setups can be a significant investment for creatives and businesses. By offering finance solutions, you empower clients to access high-quality gear while making affordable monthly payments—helping them pursue their passion or grow their business without large upfront costs.

Why Offer Finance? Key Benefits

• Increase Sales: Lowering the barrier to purchase can boost conversion rates.
• Reach More Clients: Attract freelancers, new studios, and small businesses who may not have immediate capital.
• Competitive Advantage: Stand out among competitors who can't provide flexible payment options.
• Encourage Bigger Orders: Clients are more likely to upgrade or bundle equipment if finance is available.

"Finance offerings can transform window shoppers into committed clients—and drive repeat business."

Types of Finance for Creative Equipment

Steps to Start Offering Finance

1. Partner with a Retail Finance Broker: Choose a reputable UK broker, like Kandoo, with experience in creative industry setups.
2. Integrate Financing Options: Set up online checkout financing or in-store finance terminals for seamless customer experience.
3. Train Your Team: Ensure everyone knows how the finance process works, key benefits, and typical customer questions.
4. Promote Finance Availability: Add messages across your website, quotes, newsletters, and point-of-sale.

Pro Tip: Regularly review finance approval rates and customer feedback to optimise your offering.

Compliance: What You Need to Know

⚠️ Offering finance in the UK means you must comply with Financial Conduct Authority (FCA) regulations.

• Work with an FCA-authorised broker or lender.
• Clearly disclose terms, APRs, and total repayment costs.
• Ensure marketing materials are fair, clear, and not misleading.
• Maintain data protection and privacy standards when handling finance applications.

"Compliance isn’t just a box to tick; it’s vital to protect your business and your clients."

How to Talk to Customers About Finance

Common Customer Concerns:

• Is my credit affected?
• Will there be hidden charges?
• Can I upgrade before my agreement ends?

Suggested Conversation Starters:

• "We can make your dream setup affordable with flexible monthly payments. Would you like to know more?"
• "Many of our clients spread the cost—would you like a tailored quotation?"

Boosting Sales: Tips for Promoting Finance

• Highlight from the Start: Feature finance options on product pages, in email marketing, and social ads.
• Bundle Offers: Combine cameras, lenses, lighting, and editing setups into one finance deal.
• Seasonal Promotions: Offer interest-free periods during key buying times (e.g., graduation, wedding season).
• Testimonials: Share stories of customers who succeeded thanks to finance.

Frequently Asked Questions

Q: Can freelancers apply for finance?
A: Absolutely. Most UK finance providers accept applications from sole traders, self-employed, and limited companies.

Q: What equipment can be financed?
A: Cameras, lenses, lighting, drones, editing suites, backdrops, and more.

Q: How quickly is finance approved?
A: Many brokers offer instant, automated decisions for qualified applicants.

Next Steps: Upgrading Your Offer

Ready to empower your clients and grow your creative equipment business?

• Review your current client journey and identify touchpoints to promote finance.
• Contact a specialist retail finance broker to discuss solutions tailored to professional photography and videography setups.
• Keep upskilling your team on finance knowledge and compliance updates.

"Offering finance isn't just an add-on; it's key to unlocking growth in the creative sector."

Curious how Kandoo can help you offer customer finance? Get in touch with us today!