From Browsing to Buying: How Finance Increases Checkout Conversions

The Power of Finance at Checkout

As UK consumers increasingly shop online and in-store, one challenge persists: many customers abandon their purchases at the final step. Finance options at checkout are rapidly changing this landscape, turning fleeting interest into completed sales.

Why Financing Drives Conversion Rates

The primary barrier for many would-be buyers is affordability. By offering finance options such as buy now, pay later or easy installment plans, retailers empower shoppers to proceed with confidence. Here are some compelling reasons why finance increases conversions:

• Reduces upfront cost anxiety: Breaking down payments removes the sticker shock for higher-priced items.
• Improves buying power: Shoppers can access products that might otherwise be out of reach.
• Creates urgency: Immediate access to goods and services encourages faster decision-making.
• Builds customer trust: Transparent financing terms create a sense of partnership between retailer and customer.

Flexible Payment Solutions: The Modern Expectation

Today's consumers expect convenience at every step. According to a 2023 UK Retail Technology Report, over 50% of shoppers are more likely to purchase if flexible finance is available. Retailers who offer tailored finance options see improved average order values and higher overall satisfaction rates.

Finance OptionIncrease in Conversion Rate*Buy Now, Pay Later+20%0% Interest Installments+18%Longer-Term Credit Plans+15%*Source: KPMG UK Retail Study 2023

Real-World Impact: Success Stories and Insights

“Offering finance was transformative for our business. Our cart abandonment rate dropped by a third almost overnight.”

– Sarah Bennett, Head of E-Commerce, Major UK Appliance Retailer

Expert analysts agree. A recent Forrester study notes, "Retailers that implement point-of-sale financing options consistently report double-digit growth in completed transactions."

Maximising Your Retail Opportunity

To unlock these benefits, UK retailers should:

1. Evaluate customer needs: Assess which finance products best fit your audience.
2. Clearly display finance options: Integrate options seamlessly at the product and checkout stages.
3. Educate staff and customers: Clear communication removes uncertainty and builds trust.

Take Action

For retailers aiming to capture more sales and delight their customers, now is the time to embrace finance at checkout. The evidence is clear: flexible payment solutions move customers from browsing to buying, fueling growth in a competitive market.

Ready to transform your conversion rates? Explore Kandoo’s comprehensive finance solutions and give your customers the power to buy.